The International Language of Business Launching your business internationally is a feasible task, but one that must be undertaken with the assistance of people in the know. When it comes to determining your market, there are of course the legal and linguistic essentials to consider. Speaking a language is one thing, but speaking the language of business or bureaucracy is another aspect entirely. Test your knowledge of business French here; how many concepts are you familiar with in this popular international language? à jeter – disposable accroche – catchphrase/slogan agence de publicité – advertising agency améliorer (un produit) – to upgrade articles de luxe – luxury goods attaquer un marché – to tap a market avaler un marché – to engulf/sweep a market biens de consommation – consumer goods cible – target comportement d’achat – purchasing behaviour connaissance de la marque – brand awareness créneau – niche devise – motto dominer un marché – to be a market leader effectuer une étude – to conduct/to carry out a survey fidéliser la clientèle – to build consumer loyalty marque déposée – registered trademark offre de lancement – introductory offer produit en vogue – hot product sondage – tendency How did you go? When it comes down to the crunch, you'll get the best international results for your company with an expert language translations agency. The difference that the professionalism of a French translation service can make for your company can really entail the difference between make or break. No matter the language, you'll be sure to succeed with a Norwegian, Czech, Italian, Hindi, German, Russian or Spanish translation service. Find out more online, as many reputed agencies offer a comprehensive range of internet services. Back to the top with the Corporate Governance NETwork! Contact: James McRitchie All material on the Corporate Governance site is copyright since1995 by Corporate Governance and James McRitchie except where otherwise indicated. All rights reserved.