When I agreed to contribute a chapter to The Handbook of Board Governance: A Comprehensive Guide for Public, Private, and Not-for-Profit Board Members make the lights of New York’s Times Square across from the Hard Rock Cafe. Now I’m half expecting to see Leblanc on the late night TV circuit, like a candidate for public office reaching out to voters.
It reminds me a little of Robert A.G. Monks placing a full-page ad in The Wall Street Journal in 1992, calling out the directors of Sears as “Non-Performing Assets.” Monks was pushing several corporate governance reforms at Sears, as well as a study of spinning off several businesses due to lack of synergy. Sears committed $5.5 million to defeat Monks’ candidacy for a single seat on the board, so it wasn’t surprising that he lost. He had already headed the Pension Welfare Benefits Administration and had founded Institutional Shareholder Services, so was well known. However, the ad gave him a greater degree of popular notoriety and may have helped chart the course for future accomplishments – LENS Investment Management, the Corporate Library, a whole shelf of authored books, etc.
In a year when serial self-promoter Donald Trump has a good chance of winning the Presidency, some might dismiss such ads simple publicity stunts, like what we may have seen for Trump Steaks or Trump University. However, publicity can be the key to growing awareness of important issues, not just a means to a quick buck. There is substance behind the popularizing efforts of Monks and Leblanc who are both in it for the long-term.
Although Sears ultimately implemented much of Monks’ program, few see it as a growth company. They would have been better off with him as a director. Likewise, The Handbook of Board Governance actually has a good chance of becoming The handbook future directors will turn to in reference to issues or problems they face. Leblanc has assembled an outstanding collection of wide-ranging material covering the key issues from a who’s who list of corporate governance experts (I’m not sure how I got in), as well as contributing his own excellent chapter on Director Independence, Competency and Behavior.