Institutional Investors and Corporate Governance: Best Practices for Increasing Corporate Value by Carolyn Kay Brancato. Viewing your stock as you would the products you sell, and trying to woo shareholders as you would potential customers offers the ultimate offers “win-win” situation, but only if the shareholders so selected continue as passive consumers.
Kay Brancato’s strategy largely assumes shareholders add no value other than their strictly financial investments. That’s like thinking the only value citizens add is paying taxes. Still, this is an important book, primarily because of Brancato’s influential position as Research Director, Corporate Governance and Strategy at The Conference Board.
For a somewhat similar discussion of “shareholder mix” campaigns, see Review – Investor Capitalism: How Money Managers Are Rewriting The Rules Of Corporate America (Hardcover).