Devdutt Pattanaik takes an eye-opening look at the myths of India and of the West — and shows how these two fundamentally different sets of beliefs about God, death and heaven help us consistently misunderstand one another.
Chevron’s “We Agree” Ad Campaign
Environmental and human rights activists have revealed the various leaks that permitted them to wreck the recent launch of Chevron’s ultra-expensive new “We Agree” ad campaign. The revelations came with the announcement of a new print and video contest that, for a few dollars, continues the fight against Chevron’s mega-millions in a no-holds-barred PR smackdown. (One video, submitted by the comedy troupe Funny or Die, is already cracking up online legions, as are a large number of print submissions. An upcoming billboard alteration contest promises to up the ante yet further.)
Chevron’s plan for the “We Agree” offensive was first leaked to Amazon Watch over a month ago, when ecologist blogger Lauren Selman received a casting call to appear in one of Chevron’s new split-screen television ads. Selman used the information she gathered to help Amazon Watch, the Rainforest Action Network, and the Yes Men pre-empt Chevron’s insulting PR campaign. (Read Selman’s blog post here.)
Another leak came shortly after, when Chevron’s ad agency, McGarryBowen, asked DC street artist César Maxit if he could help wheat-paste the new Chevron posters. Instead, Maxit sent the Chevron files to the Rainforest Action Network and helped build their campaign. (See video here.)
The activists’ continuing efforts are ensuring that Chevron’s PR strategy backfires severely, as media continues to highlight Chevron’s poor environmental and human rights record. That’s exactly the point, say the activists: to raise public awareness around Chevron’s abuses in Ecuador and elsewhere, and ultimately force Chevron to do something about them.