The companies most likely to be trusted by investors and most readily welcomed by local communities will be those that:
• Have an across-the-board, transparent record of voluntary actions to reduce the quantity and toxicity of chemicals;
• Develop innovative methods for reducing use of fresh water — for example, recycling fracturing waste waters or using saline or industrial waste waters for fracturing;
• Systematically inventory and reduce air emissions from operations, including using green completions where appropriate and substituting closed waste storage structures for open pits;
• Closely oversee their contractors to prevent shoddy well construction and demonstrate rapid emergency response capability;
• Know what’s in their waste and what happens to it;
• Anticipate and respond to local community noise, road damage, and other nuisance concerns; and
• Acknowledge regulatory transgressions and lessons learned from them.
Good advice from a trusted source.