When it comes to fast-food marketing to children, McDonald’s ($MCD) is one of the worst offenders. For decades, the fast food giant has profited richly at a staggering cost to our children’s health.
Corporate Accountability International‘s latest initiative is rallying moms across the country to call on McDonald’s CEO Don Thompson to stop the corporation’s predatory marketing to kids. Join the action! Post this image today on Facebook, Twitter, Flickr, Pinterest, Instagram…wherever you hang out online. Don’t forget the hashtag #MomsNotLovinIt.
McDonald’s marketers actually refer to parents as “gatekeepers.” The food giant sees it as a problem that I am guiding my child to healthy choices.
Moms are not standing for this. So Corporate Accountability International is celebrating Mother’s Day by gathering moms in an online action. Together, we’ll pressure the burger giant to quit marketing to kids.
Join in today and let McDonald’s know what you think of its marketing practices.
McDonald’s fast-food marketing is not only undermining moms, it’s driving a public health crisis. In 2012 more than one third of children and adolescents were overweight or obese and according to the Centers for Disease Control and Prevention (CDC), one in three children born in the year 2000 will develop type 2 diabetes. That’s why Corporate Accountability International is asking moms to speak out this Mother’s Day about the damage caused by McDonald’s fast-food marketing to their kids.
McDonald’s spends significant time and money building its brand through social media. We know this will get the attention of McDonald’s executives as they get ready for their shareholders’ meeting this month.