Retail Shareowners – Facilitating Votes and Activism: Part 1

Engaging Retail Inestors

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Retail shareowners own about 1/3 of shares traded in the United States but vote only about 1/3 of the shares we own. As Nell Minow once quipped, “you can lead a shareholder to a lot of dense material, but you can’t make them read it.” (Video Friday: SEC Proxy Voting Roundtable) Our voting influence is much smaller than it could be. If more retail shareowners not only voted but participated in discussions on corporate governance and in filing shareholder proposals, that might lead to greater accountability of managers and boards.

There have been many attempts to increase the participation in corporate governance of retail shareholders through the use of internet platforms. Some of those that I have been most directly involved include:

Of the five, Proxy Democracy is the only that is currently operational. Key to its survival has been low cost through automation and the dedication of its volunteer founder and board. We can’t expect that to continue. Additionally, although Proxy Democracy provides great services, they are limited. How can we do better? In this post I briefly speculate on what could be done by recalling some of the better features of each effort and possible improvements that would help conscientious shareowners.

Proxy DemocracyRetail Shareowners and Proxy Democracy

The feature I use most often on Proxy Democracy is the compilation of votes announced in advance of upcoming meetings. For example, Steris Corp has a meeting coming up on August 27th. Proxy Democracy has already collected the votes of two funds and may collect more by the time I vote, usually about a week before the meeting.

I like the fact that Proxy Democracy can automatically alert me of new votes collected for the Steris proxy. Additionally, I can click on some votes that are actively linked to an explanation of votes. For example, I see Calvert voted against the pay package, whereas CBIS voted in favor. Clicking on the Calvert vote it tells me

The company’s long term incentive compensation is not sufficiently tied to financial performance.The CEO’s total pay exceeds 4 times the average NEO pay.

Most people aren’t going to read the proxy, so the simple table and any reasons provided can certainly influence analysis and voting behavior. I find these explanations especially helpful when a fund appears to be voting contrary to most others.

Proxy Democracy used to collect votes announced after meetings as well. For example, see the votes of up to 87 funds at Apple in 2009. This can be very handy in helping shareowners determine friend from foe. For example, I support transparency in political contributions. In the Citizens United decision, Justice Kennedy wrote wrote:

With the advent of the Internet… Shareholders can determine whether their corporation’s political speech advances the corporation’s interest in making profits, and citizens can see whether elected officials are ‘in the pocket’ of so-called moneyed interests.

He also said that disclosure

permits citizens and shareholders to react to the speech of corporate entities in a proper way. This transparency enables the electorate to make informed decisions and give proper weight to different speakers and messages.

Technology today makes disclosure “rapid and informative.” Yet, corporations are not required to make the disclosures to shareowners as Justice Kennedy seems to have believed. How can we, as shareowners, hold corporate managers accountable when we do not know what candidates or measures they are supporting?

Looking at Proxy Democracy I can see that Fidelity and Vanguard abstained on that .vote at Apple. Proxy Democracy used this historical information to create fund profiles in four issue areas that I found very helpful in helping me choose mutual funds to invest in. For example, if I am investing in an S&P 500 index fund, why not invest with a firm that votes my values, all other factors (such as fees) being equal? This historical information isn’t critical for my behavior as an investor in individual stocks but it was nice to have when investing in mutual funds. I was also helpful to me in evaluating funds in my 401(k) plan (Savings Plus: Transparent Proxy Voting Needed).

MoxyVote: The closest we got to open and robust CDV

MoxyVote: The closest we got to open and robust CDV

Retail Shareowners and Moxy Vote

The most innovative feature of MoxyVote was the ability to tie into your brokerage account, although not all brokers or users participated. Holdings by all participating Moxy Vote users could then be reported in aggregate although no one but you and your own broker knew how many shares you held. So, for example, Moxy Vote could claim that participants owned 10% of all shares XYZ company and that fact gave discussions on the site more weight.

The Moxy voting platform allowed you to essentially set a policy of voting along with pre-disclosing funds. Early on, this wasn’t much use because the issue oriented participants only gave voting advice on a few proxy items. However, by the time Moxy Vote went out of business they were collecting voting advice not only from issue organization like PETA, but also most of the fund votes collected by Proxy Democracy… most importantly CalSTRS and Florida SBA, since they own stock in most companies.

I could set my account to vote like PETA, followed by a lot of if then scenarios. If PETA hasn’t voted on the item, vote like Domini; if Domini hasn’t voted, vote like CalSTRS, etc. I could also verify or change the vote before it was executed. Although the voting platform was very innovative and certainly made voting easy, it was expensive to operate. Every time someone voted on the platform, Moxy Vote needed to pay for that service.

Much of the same benefit, without the expense, could be achieved by a similar system that isn’t tied to brokerage accounts. The system could simply deliver a pre-filled proxy to users based on voting alongside pre-disclosed voters or through use of algorithms as described near the end of Announcing Proxy Votes Improves Corporate Governance. Users could simple pull the pre-filled proxy up in one window and fill out their proxy using that guidance in another.

ShareOwners.orgRetail Shareowners and

What I liked most about was its parallels to Facebook. Each member had a profile and could post news they found important. The site was very useful in learning something about other activists and facilitated collaboration. The organizers were very good about helping members know about measures before Congress and at the SEC but it wasn’t the best platform for addressing specific issues on the specific proxies. ( Launched and Positive Changes at

More on facilitating votes and activism among retail shareowners in Part 2.

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